When Desiree began her reselling journey, it was out of necessity rather than a planned career move. While working in a veterinary office, she received medical books from the veterinarian she assisted. After listing her first item, a book, on eBay for just 99 cents at auction, it surprisingly sold for nearly $300. This moment ignited the spark that eventually became Luxury on a Dime®, the thriving reselling business she now runs alongside her husband, Carl.
In an engaging conversation with Clara, Co-Founder of List Perfectly, Desiree shared her journey from selling a few items from a spare room to managing a fully operational warehouse and selling across 17 different marketplaces. Her growth wasn’t driven by investors or a tech team but by determination, strategic planning, and the supportive community she found with List Perfectly.
Starting from Scratch
Like many resellers, Desiree started by listing personal items and donations from neighbors. During the pandemic, these small efforts evolved into something bigger. Her husband, Carl, saw the potential, secured an official business license, and transformed their side hustle into a legitimate enterprise.
“Initially, we had no money. Everything we sold was donated,” Desiree explained. When local regulations required them to move their inventory out of their home, they adapted quickly, transitioning from a spare room into a storage unit, and eventually into their current warehouse.
Turning Passion into a Full-Time Career
Once Carl fully committed, things got serious. “The moment I knew it was real was when reselling paid the bills,” Desiree shared. “This business is our sole income source—we had no choice but to succeed.”
Today, their days are structured and productive. They start each morning preparing lunch at home to save money, followed by participating in Mastermind, a community session hosted by List Perfectly. Afterward, they manage orders, shipping, sourcing, and listing items until late evening.
Multi-Platform Success
Desiree and Carl expanded their business to sell on numerous platforms, including eBay, Poshmark, Mercari, Amazon, Walmart, Depop, Sears, and more—totaling 17 marketplaces. “Without List Perfectly software, managing this would be impossible,” Desiree emphasized. The platform integrates seamlessly with her Shopify store and social media, centralizing operations and enabling growth.
Recently, Desiree proudly secured a trademark for Luxury on a Dime®, reinforcing her successful journey from casual seller to established entrepreneur and brand owner.
Smart Growth with Essential Tools
Before discovering List Perfectly, Desiree manually copied and pasted listings—a process she described as “painful and time-consuming.” Since incorporating List Perfectly in 2021, she has significantly streamlined her operations using tools such as the Listing Assistant, pick lists, and AI-generated descriptions to save time and reduce costs.
“Thanks to List Perfectly, I no longer need a virtual assistant. It saves me time and money, allowing me to focus on growth,” she added.
Thriving with Community Support
Desiree credits much of her success to the supportive List Perfectly community. She actively participates in Mastermind sessions and the 24-hour rooms, even creating an Instagram page dedicated to helping fellow resellers maximize the software’s potential.
“The community keeps me motivated and continually teaches me new strategies. We all have something valuable to contribute, regardless of experience level.”
Big Goals for 2025: Expansion and Employment
Looking forward, Desiree plans to launch her own product line under the Luxury on a Dime® brand and hire her first employee. She emphasizes the importance of careful financial planning, building a reserve fund to ensure stability during expansion.
Her advice for fellow resellers?
“Have a financial safety net, know your numbers, and most importantly, believe in yourself. For years, I let people convince me reselling wasn’t viable—I wish I hadn’t.”
Clara’s Closing Thoughts
Desiree’s reselling journey exemplifies List Perfectly mission: empowering resellers to build scalable businesses from humble beginnings. If Desiree can achieve such remarkable growth, so can you.
Ready to start your journey? Sign up for List Perfectly using Desiree’s referral link to get 30% off any plan, or manually enter the code LUXURYONADIME at checkout.
Follow her journey on Instagram or visit luxonadime.com to learn more.
