About Us

Our Mission

List Perfectly is a powerful e-commerce solution built by real resellers to help sellers efficiently manage and scale their businesses across major marketplaces like eBay, Poshmark, Mercari, Etsy, Shopify, Instagram, and more.

Created by founders Amanda Morse and Clara Albornoz, List Perfectly offers a complete suite of tools for listing creation, crossposting, inventory management, analytics, and automation — all designed to help sellers work smarter, save time, and grow faster.

Unlike most tech companies, List Perfectly is 100% self-funded and independently owned. For over a decade, Amanda and Clara have grown the company organically — with no outside investors — relying on authenticity, hard work, and a deep understanding of what resellers truly need. Today, thousands of sellers rely on List Perfectly to reach more customers, increase sales, and build sustainable online businesses.

By extending the life of every item sold, resellers using List Perfectly also help reduce waste, keep products out of landfills, and contribute to a more sustainable world.

Amanda Morse

Chief Executive Officer & Co-Founder

List Perfectly Founder and CEO Amanda Morse turned her 14 years of reselling experience into the solution thousands of sellers needed. Amanda’s career began by serving as a US Marine Reservist to help finance her education at the University of Michigan. True to her entrepreneurial spirit, at this same time Amanda was working 3 other jobs and leading as President of her student housing co-op. After college she dove into the corporate world and found herself frustrated by time-consuming listing processes across multiple platforms. Determined to be her own boss she started a business that ultimately turned into reselling full time. When Amanda and Clara met and bonded over their shared passion for reselling they quickly became a dynamic duo, sourcing the best inventory far and wide for their website and marketplace profiles. When Clara’s arthritis threatened their ability to list products, Amanda taught herself to code and created AI-powered tools and automated features that solved the exact problems she faced daily as a full-time reseller – the solution we now call List Perfectly.

Clara Albornoz

Chief Strategy Officer & Co-Founder

Clara has always had a passion for selling for as long as she can remember. Born and raised in Argentina, Clara’s first “flip” was selling candy for a small profit in elementary and middle school. Clara’s passion was put on hold as she earned her law degree and became a practicing lawyer, but the constant economical instability in Argentina encouraged Clara to explore the world. During her time in the USA, Clara was forced to sell her most prized possessions – vintage clothing and jewelry inherited from her recently deceased mom. This experience reinforced her understanding of how crucial efficient reselling tools are for sellers. When Amanda and Clara met and bonded over their shared love for selling, they quickly became a dynamic duo – sourcing the best inventory far and wide for their website and marketplace profiles. When Clara’s arthritis threatened her ability to bear the manually crosslisting across multiple marketplaces, Amanda and Clara knew they had to make a faster and easier way to crosslist… and just like that List Perfectly was born.

List Perfectly continues to grow with industry-leading AI listing tools, Poshmark automation, and compliant delist/relist features — all built by resellers who solved their own biggest challenges.

What started as a small self-funded idea between two sellers has evolved into a global brand with a billion-dollar mindset — helping resellers everywhere save time, scale their businesses, and sell smarter.