Many fashion resellers assume growth requires sourcing more inventory, chasing new trends, or changing what already works.
In reality, most resellers don’t need new inventory.
They need their listings to be visible to the right audience and buyers.
That’s why more fashion resellers are adding Depop to their existing workflow. Within List Perfectly, Depop is the fastest-growing marketplace, making it a natural next step for fashion resellers who want to reach new buyers without rebuilding their business.
Depop is where millions of buyers actively shop fashion, and it continues to gain momentum with U.S. sellers. It is reported that Depop is the fastest-growing fashion resale marketplace in the United States, reinforcing why Depop is the place to be if you’re a fashion reseller looking to expand your sales channels.
This guide explains how fashion resellers — beginners and experienced sellers alike — grow faster by adding Depop strategically, using the inventory and workflow they already have.
You Don’t Need New Inventory — You Need New Visibility
If you’re already selling clothing or fashion accessories, you already have what you need to start on Depop.
Adding Depop isn’t about changing what you sell. It’s about putting the same inventory in front of a different buyer audience.
This is why multi-marketplace reseller strategy works. When inventory is crosslisted across different marketplaces, sellers let demand decide where an item sells best.
If you want a deeper breakdown of how selling on Depop works without adding more time consuming manual work, see this related guide:
https://listperfectly.com/selling/depop-multi-marketplace-strategy/
Depop Is a Global Marketplace — and a Fashion-First One
Depop is a major global marketplace and continues to expand across regions and seller types. However, it is important to be clear about why Depop works so well for fashion resellers.
Depop is a fashion resale platform at its core.
The majority of items listed, discovered, and sold on Depop are:
- Clothing
- Shoes
- Accessories
Millions of buyers come to Depop specifically to shop fashion. That’s where buyer intent is strongest, engagement is highest, and visibility compounds faster for sellers who list the right categories.
While some non-fashion categories can perform, fashion remains the foundation of Depop’s marketplace and its growth in the U.S.
For a full breakdown of what belongs — and what doesn’t — refer to this guide:
https://listperfectly.com/tips/what-to-list-on-depop/
Why Depop Fits Naturally Into a Multi-Marketplace Business
Depop supports sellers who operate across multiple marketplaces.
That matters because many successful resellers don’t rely on one platform. They build flexible businesses that allow inventory to move where buyers are most active.
Depop:
- Does not penalize sellers for selling on other marketplaces
- Supports marking items sold if they sell elsewhere
- Rewards listing quality and consistency, not exclusivity
This makes Depop easy to add as an additional sales channel, not a replacement.
For background on the partnership and how Depop fits into a broader resale workflow, see:
https://listperfectly.com/selling/depop-listing-contest-new-sellers/
Pricing on Depop Is Different — and Strategy Matters
One of the most common mistakes sellers make when adding Depop is cross-listing the same price they use on fee-based marketplaces.
On most marketplaces, sellers build 10–20% in seller fees into their item price so they don’t take a loss. The comps on those platforms reflect the value of the item with the platform fee already baked in.
Depop works differently. There is no seller commission fee — fees are paid by the buyer. Because of that, when sellers send the same price to Depop, their items are effectively overpriced by 10–20% compared to what Depop buyers expect. On Depop, comparable items naturally appear 10–20% lower because there is no seller fee built into the price.
This matters because Depop is a search-first marketplace. Overpriced items receive fewer clicks, weaker engagement, and suffer low sell-through rate (STR), low sales, and low visibility at both the item and shop level.
Pricing lower on Depop when cross-listing is key. Sellers should not send the same pricing they use on fee-based marketplaces. Depop pricing works best when it reflects the platform’s no–seller-fee structure and buyer expectations. Depop has also shared that pricing items at the price you actually intend to sell at drives stronger results, with about 50% of purchases happening outright at list price, without offers or discounts.
How to Cross-List to Depop (Without Creating More Work)
Adding Depop to your workflow does not mean starting over or rebuilding listings manually.
The fastest way to get started is by cross-listing fashion inventory you already sell, then continuing to list new arrivals on Depop alongside your other marketplaces. This allows sellers to test demand, capture early buyer interest, and build consistent visibility over time.
When deciding what to list on Depop, brand relevance, category fit, and seasonality matter — and those details are worth getting right. Rather than guessing, sellers should use proven guidance based on real Depop performance.
For deeper guidance on what performs best, start here:
- What to List on Depop (Categories + Fit):
https://listperfectly.com/tips/what-to-list-on-depop/ - Depop Multi-Marketplace Strategy (How inventory moves across channels):
https://listperfectly.com/selling/depop-multi-marketplace-strategy/
With List Perfectly, sellers can cross-list to Depop in just a few clicks and adjust pricing specifically for Depop before publishing or anytime after using the Update feature — unlimited, with no extra fees, even in large batches.
To see How to Crosslist to Depop from List Perfectly in action:
https://www.youtube.com/watch?v=F5xxDurgDCQ
To see How to Crosslist from Poshmark to Depop without importing listing to List Perfectly:
https://www.youtube.com/watch?v=i3fZDp6C3Qc
The video shows exactly how to:
- Select an existing listing
- Cross-list it to Depop
- Make platform-specific adjustments
- Publish confidently without suspension or changing your current workflow
Consistency Matters More Than Uploading Everything at Once
When sellers first add Depop, success isn’t about uploading their entire catalog in one day.
What matters more is consistent, intentional listing activity. Additionally, listing items when they are in demand is key. In other words, list items that are seasonally relevant to capitalize on heightened visibility.
Strong Depop shops typically:
- Start with a focused group of fashion listings
- Maintain regular listing habits (top sellers list 100+ items / month) – list everyday if you can
- Prioritize clear photos and accurate details
- Use List Perfectly to optimize listings just from Photos
- Ensure your pricing is competitive (with fees removed) from the point of first listing
- Prioritize listing items that are in demand and that are in season to capitalize on heightened visibility and searches
This approach builds momentum without overwhelming the seller or the marketplace.
Grow Smarter by Letting Demand Decide
The strongest resale businesses aren’t built by forcing inventory into one marketplace.
They’re built by distributing inventory intelligently, adjusting platform-specific strategy, and letting buyers decide where items sell best.
By adding Depop Marketplace to an existing workflow, fashion resellers gain:
- New visibility
- Access to a growing buyer audience
- A more flexible, resilient business
No new inventory required.
Just smarter distribution and slightly adapted pricing.
