Estimated reading time: 4 minutes
For anyone who sells online, setting the right price is one of the most critical factors in closing a sale. Overpricing can scare off potential buyers, while underpricing can mean lost profits. Enter List Perfectly’s brand-new pricing tool! Built into the Express Lister, this feature connects directly to eBay’s Product Research, offering sellers a streamlined, data-driven way to price items competitively without leaving the platform. Let’s dive into how this powerful tool works and how it can help boost your online sales.
List Perfectly’s new pricing tool is in the Express Lister feature, available for users on the Pro and Pro Plus plans.
How the Pricing Tool works
When using the Express Lister to create a new listing, you’ll notice a new tab conveniently placed next to the Price entry box.
Once you’ve added your item’s title, click this tab, and a new window will automatically open. From there, the pricing tool taps into eBay’s Product Research, scouring similar listings and showing you a range of prices based on the keywords in your title, as shown in this example of “Starbucks Mug.”
One key benefit is that this pricing tool can be used on mobile and desktop, meaning no matter how or where you list, you’ll have the pricing data you need at your fingertips. Real-time pricing comparisons save time and effort, ensuring you set a fair price aligned with the current market.
Optimizing your title for best results
Attention to crafting your title is essential to getting the most accurate price suggestions. Keep your title concise and relevant. Too many words in your title can confuse the pricing algorithm, pulling in unrelated listings and skewing the suggested price range.
For example, if you’re listing a “Vintage Levi’s Denim Jacket,” try experimenting by removing extra descriptors or brand names. Start with “Vintage Levi’s Jacket” or “Denim Jacket” and see how the suggested prices shift. It’s all about testing the waters with different combinations of words until you find the sweet spot for an accurate price comparison.
You can always tweak the title after setting your price, but focusing on key terms while using the pricing tool ensures the cleanest, most accurate data.
Accurate pricing matters
Sellers often face the challenge of keeping up with fluctuating market prices. What sold for $50 last month might now sell for $40, and keeping up with these changes is crucial for staying competitive. The pricing tool helps sellers overcome this challenge by providing real-time insights from eBay’s vast database, reflecting current market trends.
This pricing tool is especially beneficial for sellers who crosspost to multiple platforms, like eBay, Poshmark, Mercari, and Depop. Each marketplace has its pricing standards, and seeing how similar items are priced on eBay helps you set a baseline price that you can then adjust to match the expectations of each marketplace’s user base.
Boosting your sales with smart pricing
Competitive pricing is critical to making sales in any marketplace. List Perfectly’s pricing tool saves you time by automating the research process and ensures that your prices align with current buyer behavior. For instance, if most listings for an item like yours are priced lower than expected, the tool will alert you so you can adjust accordingly. On the flip side, if similar items are selling for higher than you planned, you can confidently raise your price knowing the market supports it.
This tool can be handy for newer sellers who may not have years of experience to fall back on when determining the value of their items. Instead of guessing, you have solid data, taking the guesswork out of the pricing equation and helping you establish trust with potential buyers.
Make pricing easier and smarter with List Perfectly
List Perfectly has always focused on helping sellers manage and grow their businesses across multiple platforms, and this new pricing tool is no different. Whether you’re selling one item or have hundreds of listings to manage, this tool helps streamline your pricing strategy, ensuring you stay competitive and profitable.
Additionally, by combining List Perfectly’s powerful crossposting tools with this new pricing feature, you can optimize your listings for each marketplace, boosting your visibility and increasing your chances of making sales.
If you haven’t yet taken advantage of List Perfectly’s latest pricing tool, now is the time to try it. Start by testing out different title keywords, let the tool do the research for you, and watch your sales soar. Whether on mobile or desktop, you’ll have accurate pricing suggestions, making listing faster and more efficient.
With List Perfectly, you’re not just managing your listings—you’re optimizing your entire business for success.
A personal note from Danna Crawford, Director of Community at List Perfectly
“As a seasoned seller, I find this new pricing tool incredibly helpful when deciding how to price my items. Having sold on multiple marketplaces for years, I know how important it is to stay competitive while maximizing profits. This tool takes the guesswork out of the equation, allowing me to see real-time market trends at a glance. It’s a game-changer for any seller—whether you’re just starting or you’ve been in the game for a while. I can confidently set prices knowing I have solid data backing my decisions.”
