launching ecommerce side hustle

Launching an E-Commerce Side Hustle

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Estimated reading time: 6 minutes

Joey Ruffalo, MBA-FP, is the owner of J.R. Financial Coaching

If you’re looking to make some extra money on the side, e-commerce reselling is a great option. We’ll cover everything you need to know about starting and running a successful e-commerce side hustle. From finding products to sell to building your brand, we’ve got you covered. So whether you’re interested in dabbling in reselling or are ready to launch your own e-commerce business, read on for more information!

photographing a show with a cell phone

What is an e-commerce side hustle, and why should you start one?

Side hustles have become increasingly popular as a way to supplement income, or even to earn money towards the goal of financial freedom. An e-commerce side hustle is an online business that sells products from various sources (e.g., retail stores, wholesalers, drop shippers) and uses digital platforms such as eBay and Etsy for advertising purposes. Side hustles can offer many benefits for entrepreneurs looking for more autonomy, flexibility, and a higher income than their full-time jobs.

With the right strategy and dedication, it is possible for some side hustlers to eventually break free from their current employment and debt traps to achieve true financial freedom. Side hustles are becoming even more attractive because of the accessible resources available today – anyone can set up a store in no time, regardless of experience level. It’s an exciting opportunity if you want control over your finances and life!

How do you find products to sell online?

If you want to start reselling products online, it can be daunting to know where to begin. Retail arbitrage is a great way to get your feet wet as an e-commerce entrepreneur and access the digital marketplace. Retail arbitrage is the process of sourcing low-price items from one retailer and reselling them for a higher price on another platform, such as eBay or Shopify. Many retailers offer great clearance deals, and the savings can be passed on to consumers. To find these products, look only as far as your local flea markets, garage sales, estate sales, or yard sales – it’s surprising how much value you may find in someone else’s unwanted items. You can look through your household, especially your own closet, for anything you don’t need but could sell! This is a great way to get started without spending more money. Another source of items is your local thrift store. 

garage sale sign on pole

What are the best platforms for launching your e-commerce store?

Starting an online reselling business can be highly lucrative, but it needs to begin with an effective platform. While several Web-based services are available to launch an online store, some are more apt for entrepreneurs than others. Services such as Shopify and BigCommerce are popular choices for e-commerce stores because of their array of features that range from payment processing tools to customizable website themes and designs.

WooCommerce offers entrepreneurs a free, open-source form of e-commerce technology that integrates easily with WordPress sites. Choosing the service that emphasizes your vision and provides the necessary features for a successful business is essential. The easiest and most cost-effective way to start your own business and earn money online is through sites like eBay and Poshmark. Ultimately, the right platform for launching your e-commerce store will depend on your preferences and goals as an entrepreneur.

person editing a photo of clothing on a rack on a laptop

What are the biggest challenges and risks associated with starting an e-commerce business?

Starting an e-commerce business can be an exciting opportunity for entrepreneurs. Still, it also comes with a few daunting challenges and risks. Firstly, there is the significant financial risk of investments in inventory without any guarantees of return. Even if you have an excellent idea for a product or service that you believe in, there’s only one way to know for sure if it will translate into sales with careful planning and execution, such as knowing your target audience.

Navigating tax obligations and liabilities associated with selling online can take time and effort. It’s important to obtain counsel from experienced professionals before entering the unknown realm of online commerce to ensure compliance with all regulations. As if you might not have enough to worry about, potential technology issues can often arise – having your site go down during a peak selling season could prove disastrous! Starting an e-commerce business requires dedication and the ability to navigate uncharted waters, but staying organized and prepared will help mitigate many of the challenges you may face during this process.

How can you make your e-commerce side hustle successful in the long run?

Making an e-commerce side hustle successful in the long run is an achievable goal with patience and dedication. Paying down debt from previous business ventures, increasing income flow within the side hustle, and utilizing online tools such as List Perfectly can make it possible. Paying down debt relieves a considerable burden and allows one to prioritize where to invest funds within their side hustle, which will help create stability. Increasing income is another crucial step necessary for seeing consistent profits that will keep the side hustle going in the long run. Utilizing tools such as ListPerfectly can help maximize a seller’s time while minimizing common mistakes during the listing process – errors that could lead to unhappy customer experiences and lost revenues over time. Following these few steps and keeping your eye on the prize of financial freedom can get you one step closer to turning your e-commerce side hustle into a long-term success!

success go get it!

Starting an e-commerce side hustle is a great way to make extra money or even eventually replace your full-time income if you do it correctly. Be sure to check out for more information on how to get started and turn your side hustle into a successful business, as well as my book An eBay Seller’s Guide to Financial Planning, available on Amazon. Thanks for reading!

Joey Ruffalo, MBA-FP, is the owner of J.R. Financial Coaching. He is a #1 International Best Selling co-author of the book The Transformation Within and the #1 New Release An eBay Seller’s Guide to Financial Planning. Joey has paid off over $370,000 in debt. He has helped his clients pay off over $2 million dollars in consumer debt and add over $500,000 in savings. 

Joey has been a Top-Rated Seller on eBay since 2000. Joey is a leading expert in financial planning for your eBay and e-commerce business. A regular guest expert featured on the eBay for Business podcast, Joey’s insight into the reselling community is invaluable. Having run several successful small businesses, Joey knows what it takes to succeed. Combining his love of selling with his passion for helping others, Joey offers a unique perspective on financial planning.

You can reach Joey at, and follow on IG @Jrfinancialcoach

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