At List Perfectly, we love sharing the journeys of resellers who have built thriving businesses using our platform. Today, we’re featuring Stewart White, the creative force behind Franklin Hill Ventures. Stewart is a long-time collector, experienced vintage seller, antique mall booth owner, podcaster, and an early adopter of List Perfectly.
A Lifelong Collector Turned Reseller
Stewart’s passion for collecting started young—everything from stamps and postcards to sports cards and even unique sugar packets. By junior high, he was already buying and selling for profit, from baked goods to candy. That entrepreneurial spirit never left him.
In 1999, Stewart’s wife Amy opened their first eBay account, selling baby clothes. Over time, Stewart began sourcing from yard sales and flea markets, expanding into antiques and vintage goods. By 2021, after decades of part-time selling, he left the corporate IT world to become a full-time reseller.
Selling Across Multiple Channels
Stewart thrives on diversification—both in what he sells and where he sells it. His online presence spans:
- eBay – His top revenue source and primary listing hub
- Etsy – Second largest revenue driver
- Facebook Marketplace – For both local pickup and shipping
- Poshmark – Primarily for vintage and hard goods
- Mercari – Supplementary sales channel
- The District (Knickknacks) – Marketplace for vintage and unique items
- Whatnot – Live selling and marketplace listings
Beyond online, Stewart also operates booths in three antique malls in Tennessee, with a fourth location on the horizon.
A Day in the Life
A typical day for Stewart includes:
- Morning shipping and order fulfillment
- Listing new inventory online
- Rotating and refreshing inventory at his booth locations
- Sourcing from thrift shops, online auctions, and direct calls from contacts he’s built over the years
He emphasizes relationships as a key to sourcing—handing out business cards at yard sales and thrift stores has led to a steady flow of private buying opportunities.
🎥 Watch the full conversation with Stewart White of Franklin Hill Ventures on our YouTube channel and get even more insights, tips, and stories from his reselling journey: https://www.youtube.com/watch?v=zKB08kCS468
How List Perfectly Fits In
For Stewart, List Perfectly is the central hub for his online inventory. While he tracks antique mall items separately, LP manages everything he sells online.
“I don’t think I could have gone full-time without List Perfectly to manage the crosslisting process. It’s not just about crosslisting—it’s the centralized inventory, the Poshmark tools, the AI listing features, and knowing my data is backed up.”
Stewart started with LP in 2020 and now uses it daily to:
- Crosslist inventory from eBay to other marketplaces
- Save and manage his listings in one place
- Use integrated Poshmark tools without paying for a separate service
- Leverage AI for listing titles and descriptions
Beyond Reselling: The Finder Flippers Podcast
Stewart is also a co-host of the Finder Flippers Reseller Podcast, alongside Wes (The Slim Flipper) and Johnny (Frizzy’s Finds). The podcast blends reseller interviews with open discussions about the realities of selling online. They go live for milestone subscriber events and share tips for sellers at all levels.
Tips for Resellers
Stewart’s top advice for both part-time and full-time sellers:
- Build Relationships – They’re critical for sourcing, learning, and growing your business.
- Diversify – Sell on multiple marketplaces and in-person to reduce dependency on one channel.
- Plan Before Going Full-Time – Ensure you have financial stability, health insurance, and a strategy for retirement savings.
Connect with Stewart White
Want to follow Stewart’s journey and learn from his expertise?
🔗 Instagram: franklin.hill.ventures
🔗 YouTube: Franklin Hill Ventures
🔗 Podcast: Finders Flippers Reseller Podcast
🔗 Facebook: Franklin Hill Ventures
Special Offer for Resellers
Ready to boost your reselling business?
Sign up for List Perfectly using Stewart’s exclusive discount code FHV at checkout, or click here to get 30% OFF your first month on any plan.
