Depop provides sellers with powerful, built-in tools that highlight trends, surface buyer demand, and guide pricing decisions. Understanding how to use Depop’s Discover Page, style filters, merchandising insights, and recommended pricing model gives resellers a major strategic advantage—especially when crosslisting from List Perfectly.
This guide explains how each Depop tool works, how buyers use them, and how to incorporate these insights into your listing workflow to improve sell-through.
The Discover Page: Your Real-Time Trend Dashboard
Depop’s Discover Page is accessible on both app and desktop and acts as a constantly updated window into buyer search behavior. It brings together:
- Trending styles
- Popular items this week
- Seasonal categories
- What buyers are searching for right now
- Aesthetic-driven inspiration
Think of it as Depop’s version of a trend forecasting tool—except it’s based directly on buyer activity.
How to Use the Discover Page Strategically
- Match your unlisted inventory to trending searches.
If slogan tees, varsity jackets, velvet sets, or Y2K denim appear on Discover, list those items first. - Use Discover to refine keywords.
If a trend is labeled Coquette, Modern Minimalist, Athleisure, or Soft Grunge, incorporate those terms where relevant. - Watch for repeat patterns.
If the same styles appear multiple weeks in a row, that indicates sustained buyer demand. - Crosslist relevant inventory from List Perfectly.
Use LP to quickly move trend-aligned items to Depop while those searches are hot.
Depop Styles: Aesthetic-Driven Search for Higher Visibility
Depop shoppers often search by aesthetic, not just brand or category. That means sellers who understand Depop styles can dramatically increase visibility.
Depop’s merchandising team regularly updates their style frameworks, such as:
- Modern Minimalism
- Coquette
- Streetwear Classic
- Y2K Revival
- Clean-Girl Sporty
- Indie Sleaze
- Western
- Balletcore
Each style includes:
- Associated keywords
- Relevant colors
- Fabrics
- Silhouettes
- Brands commonly searched
- Outfit examples
How to Use Depop Styles Effectively
- Tag your listings with accurate style terms.
- Add style descriptors in titles and descriptions when applicable.
- Use styles to select which items to list this week.
- Refresh old inventory by aligning it with trending aesthetics.
Matching your inventory to a style buyers already recognize helps your listings appear in both search and curated Discover sections.
The Depop Merchandising Playbook: A Tool Every Seller Should Bookmark
Depop created a Merchandising Playbook designed for sellers who want structured insights. It includes:
- Trend breakdowns
- Associated tags
- Seasonal style categories
- Example listing compositions
- Brand recommendations
- Color and material cues
- Aesthetic themes that will be promoted on platform
How to Incorporate the Playbook in Your Workflow
- Cross-check your existing LP inventory with featured styles.
- Use the Playbook’s suggested tags directly in your Depop listings.
- Prioritize items that naturally fit current style themes.
- Draft seasonal inventory in LP and release it according to the Playbook’s roadmap.
- Use it as a sourcing guide when shopping for new pieces.
Sellers who align listings with Depop’s aesthetic language typically see higher discoverability and better click-through rates.
Depop’s Recommended Pricing Model: Your Built-In Comp Tool
Inside the Depop app, uploading an image triggers a recommended pricing range based on Depop’s AI models. It shows:
- Low price
- High price
- Average comparable price
- Active listing competition
This tool is extremely useful for everyday, non-rare inventory—especially trend-based items.
How to Use Depop’s Pricing Model
- Treat the low-to-high range as a starting point.
- Compare the range with your comps from Google Lens and eBay (via LP).
- Adjust for Depop’s no-selling-fee structure.
- Price competitively at listing time to maximize exposure.
Combining Discover + Styles + Pricing for Maximum Impact
Here’s an example of how a full Depop tool workflow might look:
Step 1: Check Discover Page → “Velvet Lounge” is trending.
Step 2: Open Merchandising Playbook → confirm associated tags like velvet, eveningwear, dark romantic.
Step 3: Search your LP catalog → locate velvet tops, dresses, and skirts.
Step 4: Use Depop’s pricing model → verify recommended range.
Step 5: Crosslist via List Perfectly → publish with trend-aligned keywords.
This workflow ensures your listings match active demand and appear in relevant searches.
How List Perfectly Strengthens Depop Tool Insights
List Perfectly helps sellers operationalize Depop insights by allowing them to:
- Quickly filter inventory by category, style, season, or SKU
- Store unlimited drafts to time inventory releases
- Add style-based keywords in templates
- Use Google Lens inside LP to identify styles
- Maintain consistent titles and descriptions across marketplaces
- List to Depop in bulk without losing listing quality
- Keep images organized without taking device storage
Depop’s tools show you what to list.
List Perfectly helps you list it faster and optimize it across all platforms.
