If you sell online and use social media to promote your inventory, your bio link matters more than most resellers realize. Link in bio tools allow you to turn one single profile link into a structured sales and traffic hub — something that’s especially important when you sell on multiple marketplaces.
Most resellers are active on more than one platform. Buyers are, too. Sending everyone to a single destination creates friction and limits conversions. A properly set up link in bio page removes that friction and helps buyers choose how and where they want to shop.
This guide explains what link in bio tools are, why they matter for resellers, the most common platforms available today, and how to use them intentionally to support sales — not just clicks.
What Is a Link in Bio Tool?
Most social platforms allow only one clickable link in your profile. A link in bio tool gives you a single URL that opens into a small landing page with multiple links.
Instead of choosing between your eBay store, Poshmark closet, or another marketplace, a link in bio page lets you list them all in one place. That single link can then be reused across Instagram, TikTok, YouTube, and anywhere else you show up online.
Think of it as a lightweight homepage built specifically for social traffic.
Why Link in Bio Tools Matter for Resellers
Reselling is inherently multi-platform. A good link in bio setup reflects that reality.
Reduce buyer friction
Buyers coming from social media don’t want to search. A clear list of destinations lets them pick the marketplace they already trust.
Support multiple marketplaces at once
You can link your eBay store, Poshmark closet, Depop shop, Etsy store, or any combination without constantly updating your bio.
Highlight what matters right now
New drops, seasonal inventory, or promotions can be moved to the top of your link page without changing your profile link.
Understand engagement (with paid plans)
Some tools offer click data so you can see which marketplaces or links your audience actually uses.
Popular Link in Bio Platforms Resellers Use
There are many tools in this space. These are some of the most commonly used platforms resellers will recognize:
- Linktree
- Milkshake
- Beacons
- Lnk.Bio
- Taplink
- Carrd
- Hopp
All of these offer free plans, with paid upgrades depending on features, branding, and analytics.
Free vs Paid Link in Bio Tools: What Actually Changes
Most resellers can start with a free plan and be perfectly fine. Paid plans make sense only once you’re actively driving traffic and want more insight or control.
Free plans usually include
- Multiple links on one page
- Basic layouts or templates
- A reusable bio URL
Paid plans usually add
- Click and traffic analytics
- Custom branding or domains
- More layout control
- Integrations or advanced features
If you’re just starting out or posting casually, free plans are usually enough. Paid plans are most useful when social traffic becomes a meaningful part of your sales workflow.
Link in Bio Tools Comparison (Clean, Copy-Safe Table)
(All pricing changes over time. Each platform’s official pricing page is linked below the table.)
| Platform | Free Plan | Paid Plans | Best Fit For |
| Linktree | Yes | Yes | Simple, widely used setup |
| Milkshake | Yes | Limited upgrades | Mobile-first sellers |
| Beacons | Yes | Yes | Analytics and insights |
| Lnk.Bio | Yes | Yes | No-frills link hub |
| Taplink | Yes | Yes | Content-heavy pages |
| Carrd | Yes | Yes | Full customization |
| Hopp | Yes | Yes | Drag-and-drop design |
Official Pricing Pages (Direct Sources)
Use these links to review current plans and features directly from each platform:
- Linktree pricing: https://linktr.ee/pricing
- Milkshake pricing: https://milkshake.app/pricing
- Beacons pricing: https://beacons.ai/pricing
- Lnk.Bio pricing: https://lnk.bio/pricing
- Taplink pricing: https://taplink.at/pricing
- Carrd pricing: https://carrd.co/pricing
- Hopp pricing: https://www.wix.com/hopp/pricing
This keeps pricing accurate, neutral, and up to date without relying on third-party summaries.
How Resellers Should Actually Use a Link in Bio Page
A link in bio page works best when it’s intentional and simple.
Best practices:
- Limit links to your most active marketplaces
- Put your primary sales channel first
- Update featured links when inventory or seasons change
- Avoid clutter or outdated destinations
The goal isn’t to show everything — it’s to guide buyers clearly.
The Bigger Picture
Link in bio tools aren’t about trends or influencer aesthetics. For resellers, they’re a functional piece of infrastructure that helps turn attention into action.
Used well, they support:
- Cleaner traffic flow
- Better buyer experience
- Stronger multi-marketplace visibility
In a follow-up article, we’ll go deeper into Linktree specifically, including when it makes sense
