This sell-through rate challenge for resellers explains how active List Perfectly members can improve their sell-through rate (STR) starting February 20 through March 2026. If you sell online and want stronger listing performance and better inventory movement, this 4-week structure is built for you.
Why This Sell-Through Rate Challenge for Resellers Matters in 2026
Sell-through rate (STR) measures how efficiently your active listings turn into sales.
Most resellers calculate STR using 90-day data:
Items sold (last 90 days) ÷ Active listings
STR reflects:
- Listing quality
- Pricing accuracy
- Category demand
- How stale inventory impacts visibility
- Whether cross-listing is working
It is one of the clearest indicators of business strength.
What STR Looks Like in Real Resale Businesses
Larger Business Example
10,000 active listings
800 sold
STR = 8%
After four weeks of focused listing improvements:
920 sold
STR = 9.2%
That 1.2% increase reflects stronger inventory movement at scale.
Smaller Business Example
400 active listings
40 sold
STR = 10%
After four weeks:
60 sold
STR = 15%
The smaller business improved more in percentage terms.
That is why this sell-through rate challenge for resellers is based on percentage improvement — not total sales.
What the 4 Weeks Focus On
For our challenge, we will be looking at your 30 day STR and using the more accurate for resale demand analysis STR = Number Sold ÷ (Number Sold + Number Active) × 100.
The challenge Starts February 20 and runs through March.
No sourcing necessary.
Instead, participants focus on:
- Listing the money pile
- Delist and relist stale inventory strategically
- Merge List Perfectly listings with eBay Sell Similar
- Update listings and update item specifics fast
- Replace weak photos
- Adjust pricing based on sold data
- Cross-list strategically
- Send offers strategically
- Share strategically
- Follow strategically
These actions directly impact STR.
For a full walkthrough of how STR works in real scenarios, watch our training session:
https://www.youtube.com/watch?v=o6HBXMRtpis
Weekly Structure: Fridays Live + Listing Party
Every Friday during the challenge:
Clara and Trish go live on YouTube at:
11 a.m. Pacific / 2 p.m. Eastern
Each session runs 30 minutes and focuses on practical STR improvement.
Immediately after the YouTube Live, the discussion continues inside Listing Party.
Listing Party is included with every active List Perfectly membership and provides:
- Accountability
- Workflow support
- Relist strategy discussion
- Cross-listing structure
- Pricing alignment review
- Real inventory examples
Participation and Qualification
Any reseller may attend:
- The weekly YouTube Live
- The YouTube Live After Party hosted on Listing Party
Participants can qualify for prizes through any After Listing Party session during the 4-week challenge.
The only exception:
During the final three days of the challenge and on the final Friday Listing Party session when winners are selected, qualification for prizes is limited to active List Perfectly members. (NOT SURE HOW THIS SHOULD BE CHANGED…YOU WANT TIME FOR PEOPLE TO SUBMIT THEIR ENDING #S AND SCREENSHOTS AND TIME FOR US TO REVIEW/CALCULATE. IF DEADLINE IS MARCH 27TH. I WOULD SAY WINNERS WILL BE ANNOUNCED MARCH 31st or APRIL 1st.)
Educational sessions remain accessible.
Prize eligibility requires qualification.
Eligibility Requirements for Prizes
To qualify for prizes:
- You must have an active List Perfectly subscription on February 20, 2026.
- You must remain an active member on March 20, 2026 when winners are selected.
New and existing members on any plan may participate.
Former customers are not eligible unless they are active subscribers at both the start and selection date.
STR February/March 2026 Challenge Prizes
1st Place — 1 Year of List Perfectly
2nd Place — 6 Months of List Perfectly
3rd Place — 3 Months of List Perfectly
4th Place — 30-Minute 1:1 with Clara
5th Place — 30-Minute 1:1 with Trish
6th Place — LP Swag (5 Winners)
Winners are selected based on documented percentage improvement in sell-through rate (STR). Deadline to submit your start baseline is February 27th. Challenge window is February 20 thru March 27, 2026. (Your end date is 30 days from your start date)
Monthly Challenge Structure
Make It Move Month is part of a recurring monthly challenge series inside List Perfectly.
Each month includes:
- A focused operational theme
- 4 weeks of structured execution
- Weekly YouTube Lives
- Listing Party strategy sessions
- Prizes based on documented improvement
February/March focus is on sell-through rate (STR).
Updated for 2026 using current data and seller insights.
