Depop is a trend-driven, search-first marketplace where timing and inventory selection play a major role in your visibility and sell-through. Understanding what to list on Depop, how Depop trends work, and when to release certain categories gives resellers a major advantage—especially those crosslisting from List Perfectly with existing inventory.
This guide breaks down how Depop buyers shop, which brands and categories sell best, how to use Depop’s merchandising playbook, and how to time your listings around cultural and seasonal demand.
Depop’s Core Categories: What Sells Best
Depop specializes in:
- Fashion
- Accessories
- Footwear
- Vintage apparel
- Streetwear
- Y2K-inspired pieces
- Designer & premium casualwear
- Kidswear (a newly expanded and fast-growing category)
Most resellers underestimate how broad Depop’s fashion category really is. You do not need separate inventory just for Depop. If it is fashion and it sells on your other marketplaces, it can perform on Depop as well.
Top-selling brands consistently include:
- Nike
- Levi’s
- Coach
- Adidas
- Urban Outfitters
- Carhartt
- Free People
- Patagonia
- Y2K mall brands
- Vintage labels with trend relevance
Depop’s buyers look for identity, aesthetic, and personal style. That means your existing LP inventory is already Depop-ready.
Start With What You Already Have Listed in List Perfectly
Depop’s seller team emphasized an important point:
You do not need to curate Depop-specific inventory.
Instead:
- Start by crosslisting your existing LP catalog.
- Add Depop as an additional channel for your daily listing routine.
- Mix in new inventory with older stock to boost visibility.
- Scale listing volume steadily—50 per month earns access to Depop’s exclusive inventory insights.
This keeps your workflow simple while letting Depop generate an entirely new buyer audience for pieces you already sourced.
How to Use Depop’s Discover Page for Inventory Planning
The Discover Page is one of Depop’s most valuable seller research tools.
Accessible on desktop and app, it shows:
- Trending styles
- High-demand searches
- Popular categories this week
- Top aesthetics buyers currently seek
When buyers repeatedly search for a theme—such as Argyle, Velvet Lounge, Western, Goth, Coquette, or Athleisure—it appears on Discover.
If you see items in your unlisted inventory that match any featured trend, this is a strong signal to list them on Depop immediately.
Depop’s Merchandising Playbook: A Seller Resource You Should Use Weekly
Depop’s merchandising team builds trend-focused style guides that include:
- Current trending styles
- Suggested keywords
- Brands associated with each trend
- The types of pieces buyers search for
- Seasonal aesthetic shifts
- Outfit elements and best-selling colors
For example, if “Modern Minimalism” is trending, Depop’s Playbook may highlight:
- Clean silhouettes
- Sporty classic pieces
- Sleek athletic basics
- Specific brands known for the aesthetic
If your inventory contains items that match these elements, listing them during the trend window increases sell-through significantly.
Depop’s Cultural Calendar: Timing Is Everything
Depop created a calendar of cultural moments that directly impact buyer behavior. These include:
- Sporting events
- Academic cycles
- Holidays
- Weather transitions
- Major resale spikes
- Yearly fashion moments
Examples:
NFL Playoffs & Super Bowl:
Team jerseys, hoodies, and fan apparel see major spikes—especially for teams still in the running.
Wimbledon (UK example, also influences US trending styles):
Athletic whites, skirts, track jackets, and tennis-inspired apparel trend heavily.
Back to School:
Dorm-friendly apparel, backpacks, logo sweatshirts, and everyday basics sell across all categories.
Fall-to-Winter Shift:
Outerwear, hoodies, boots, and knit sweaters surge in demand.
Spring Events:
Prom dresses, formal shoes, handbags, and elevated fashion trend upward from February through May.
You don’t need to radically change your sourcing for Depop. You only need to timing-optimize what you already own.
Monthly Category Forecast Example
Depop publishes monthly sell-through insights to sellers who list consistently. November, for example, typically features:
- Outerwear
- Hoodies & sweatshirts
- Knit sweaters
- Boots
- Holiday apparel
- Giftable accessories
Listing inventory that matches seasonal demand gives your items a visibility advantage in Depop search.
How List Perfectly Helps You Plan Inventory for Depop
List Perfectly supports Depop listing strategy by enabling:
- Unlimited crosslisting
- Unlimited drafts (Pro & Pro Plus) for preloading seasonal inventory
- Image manager to store photos without using device memory
- Inventory tags and SKU tools to label items by season or aesthetic
- Fast delist/relist for items that need visibility refresh
- Google Lens inside LP to identify style names and trends
Many sellers create seasonal folders inside LP so they can activate inventory at the right time for Depop’s cultural calendar.
How Often Should You List?
Depop noted:
- Top sellers often list 150+ items per month.
- Any seller listing 50 items per month for 3 months receives their exclusive insights newsletter.
- Search rewards consistent listing over sporadic uploads.
If you already batch-list in LP, sending a few items to Depop daily naturally boosts SEO and visibility.
