Reselling Fees Explained: What Selling Online Really Costs in 2026

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By Trish Glenn, Director of Events and Education, List Perfectly
Figures accurate as of December 15, 2025

One of the most common questions I hear from resellers is:
“Which platform has the lowest fees?”

But after working with sellers across every major marketplace, here’s the truth:
The cheapest platform may not work for you — and the most expensive may not either.

In 2026, reselling fees aren’t just about percentages. They’re about buyer behavior, time-to-sell, returns, visibility, and workflow. This guide breaks down what reselling really costs today and how to choose platforms strategically instead of emotionally.

Why This Matters at List Perfectly

At List Perfectly, our job isn’t to push sellers toward one marketplace. It’s to help them make informed decisions.

Too many resellers:

  • Panic over fee changes

  • Abandon platforms too quickly

  • Chase trends instead of data

  • Go all-in on only one marketplace

This guide exists to slow that process down and replace fear with clarity.

The Truth: All Marketplaces Take a Cut

There is no such thing as a “fee-free” platform.

What changes is how the cost shows up:

  • Upfront vs. backend

  • Predictable vs. variable

  • Time-based vs. money-based

Smart sellers don’t avoid fees. They build systems that absorb them.

Marketplace Fee Snapshot (2026)

Figures accurate as of December 15, 2025

eBay: How It Works & Fees

  • Static listings, auctions, and live sales

  • Free listing allowance, then insertion fees

  • Final Value Fee: ~12–15% of total sale (item + shipping + tax)

  • Opinion: All-in costs often feel closer to ~25%

  • $0.30–$0.40 per-order fee

  • Store subscriptions can reduce part of the final value fee

  • Promoted Listings: optional, variable

  • Payment processing included

Best for:
Long-tail inventory, collectibles, used goods, volume sellers, and data-driven sellers

Hidden cost to watch:
Over-promoting low-margin items

Depop

  • Circular fashion, mobile-first marketplace

  • Static listings; buyers shop via feed, search, and hashtags

  • No Depop selling fee

  • Depop Payments (US): 3.3% + $0.45 per transaction
    (item + shipping + tax)

  • Optional Boosted Listings fee: 8% if the item sells via boosting

Why Depop Is Good to Sell on in 2026

Depop is not just a resale platform — it’s a buyer culture.

Depop excels when selling:

  • Trend-forward items

  • Vintage with personality

  • Y2K, archive, streetwear, aesthetic-driven pieces

  • Items that benefit from visual storytelling

Where sellers go wrong is treating Depop like eBay.

Depop buyers:

  • Expect curated photos

  • Engage with offers and bundles

  • Reward consistency and identity

For the right inventory, Depop’s fees are often offset by faster sell-through, higher engagement, and younger buyers who don’t shop elsewhere.

Bottom line:
Depop isn’t for everything — but when it’s right, it’s very right.
If you already sell clothing, Depop should be tested — not ignored.

(Helpful resource: Depop Seller Hub – depop.com/seller-hub)

Poshmark

  • Static listings plus Posh Shows (live selling)

  • Free to list

  • Orders over $15: 20% fee

  • Orders under $15: $2.95 flat fee

Best for:
Clothing sellers who value ease, offers, and social discovery

Tradeoff:
Higher fees, lower decision fatigue

Mercari

  • Static listings

  • Flat 10% selling fee

  • No listing fee

Best for:
Price-sensitive categories, casual buyers, fast offers

Reality check:
Lower seller fees don’t always mean higher profit — buyer psychology matters.

Etsy

  • Vintage, handmade, and unique goods

  • Listing fee: $0.20 per item (every 3 months)

  • Transaction fee: 6.5%

  • Payment processing: ~3% + $0.25

  • Offsite ad fees may apply after $10K in sales

Best for:
Handmade sellers, vintage shops, branded stores, repeat buyers

Watch out for:
Fee stacking if you rely heavily on offsite ads

Facebook Marketplace

  • Static listings

  • Local pickup: 0% fees

  • Shipped orders: 10% fee

  • No listing fee

Best for:
Local sales, bulky items, fast cash flow

Hidden cost:
Your time and inbox sanity

Whatnot

  • Live-selling focused marketplace (with growing buy-it-now options)

  • Auctions and fixed-price listings

  • Commission: 8%

  • Payment processing: 2.9% + $0.30

  • No listing fees

Best for:
Live sellers with strong on-camera presence, collectibles, trading cards, sneakers, streetwear, vintage, and community-driven inventory

Hidden cost:
Time, preparation, and performance pressure

Grailed, Vestiaire, and Shopify

These platforms are not interchangeable with general marketplaces.

They work when:

  • You understand the audience

  • You commit to the format

  • Your inventory fits the culture

Here, fees matter less than belonging or traffic ownership.

The Biggest Mistake Sellers Make

Choosing platforms based on fees instead of fit.

Better questions to ask:

  • Where does this item sell best?

  • How fast do I need cash flow?

  • How much time do I want to market?

  • What buyers already exist on this platform?

This is why cross-listing remains one of the smartest strategies in 2026.

Why Cross-Listing Wins

Cross-listing allows you to:

  • Test platforms without committing

  • Let buyers decide where demand lives

  • Reduce reliance on one marketplace

  • Absorb fee changes without panic

This is the philosophy behind List Perfectly:
List once. Sell where it makes sense.

Final Takeaway

The most profitable sellers in 2026 are not the ones paying the least in fees.

They are the ones who:

  • Understand buyer behavior

  • Match inventory to platform

  • Track true net profit

  • Build systems, not reactions

Fees are just one line in the equation.

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