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eBay Affiliate Program: The eBay Partner Network, aka EPN

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Clara Albornoz
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If you sell on eBay, you already send traffic there every day — through listings, social posts, buyer messages, and cross-platform promotion. eBay Partner Network for resellers is about earning more from that existing traffic, not becoming an influencer or adding extra work.

The eBay Partner Network (EPN) is eBay’s official affiliate program. When someone clicks your tracked eBay link and completes a qualifying purchase, you earn a commission. For resellers, this can also help offset eBay final value fees and capture value when buyers continue shopping after your item sells.

This guide is written specifically for resellers — because eBay’s own documentation is fragmented, hard to find, and not written around real seller workflows.

What Is the eBay Partner Network?

The eBay Partner Network is eBay’s affiliate program. It allows you to create tracked links to eBay pages, including individual listings, search results, and categories. If a buyer clicks your link and completes a qualifying purchase, you earn a commission.

Official eBay resources (always reference these for current rules):

ebay partner network homepage

Why the eBay Partner Network Makes Sense for Resellers

Most explanations of EPN online are written for bloggers. Resellers operate differently.

As a reseller, you already:

  • Share eBay listings publicly
  • Answer buyer questions with links
  • Promote inventory across platforms
  • Sell items that rotate quickly but have ongoing demand

EPN works for resellers because:

  • Buyers often keep shopping after clicking a listing
  • Inventory sells, but buyer intent doesn’t disappear
  • Every percentage point in fees matters as volume increases

This is not a replacement for reselling income. It’s a traffic-monetization and margin-support strategy.

How the eBay Partner Network Works (Reseller Workflow)

1. Join the eBay Partner Network

EPN is free to join. You apply once and gain access to link tools and reporting.

Start here:
https://partnernetwork.ebay.com

2. Create Tracked eBay Links

You can create affiliate links to:

  • Your own eBay listings
  • eBay search result pages
  • Categories or collections

Important for resellers:
Search-based links continue earning even after a single item sells.

3. Share Links Where Resellers Already Sell

Most resellers use EPN links in:

  • Instagram stories or bio tools
  • Facebook posts and comments
  • Pinterest pins
  • YouTube descriptions
  • Buyer DMs (“similar items available”)

If you already use a link-in-bio tool, this existing LP post is relevant:
https://listperfectly.com/tips/linktree-your-online-marketing-companion/

4. Earn Commission on Qualifying Purchases

While rules can change, generally:

  • Buy It Now: purchase must occur within 24 hours of the click
  • Auctions: click remains valid until the auction ends

The Strategy Many Resellers Miss: Search Links Over Single Listings

If you only link to individual listings, your earning potential ends when the item sells.

Search-based links allow you to:

  • Continue earning after fast-selling items are gone
  • Help buyers find alternatives
  • Capture browsing behavior in high-demand niches

Example message resellers use:

This one sold, but here are similar items currently available on eBay.

This works especially well for:

  • Vintage clothing
  • Collectibles
  • Media (books, games, cards)
  • Trend-driven categories

Commissions, Fee Credits, and Realistic Expectations

EPN commissions vary by category and can change. Always rely on your EPN dashboard and official documentation, not screenshots from other blogs.

What matters for resellers:

  • EPN can offset final value fees when you drive traffic to your own listings
  • Earnings scale with consistent traffic, not one-off posts
  • This works best if you already share links regularly

This page is the updated, authoritative version of your original EPN overview:
https://listperfectly.com/selling/ebay-affiliate-program-the-ebay-partner-network-aka-epn/

ebay partner network rate card

Disclosure & Compliance (Protect Your Account)

Affiliate links must be disclosed clearly. Simple language is enough:

  • “Affiliate link”
  • “I may earn a commission if you purchase through this link”

Official guidance:
https://partnernetwork.ebay.com/resources/affiliate-disclosure-faq

Skipping disclosure is not worth the risk.

How List Perfectly Supports This Strategy (Corrected & Accurate)

EPN helps you monetize traffic. List Perfectly helps that traffic convert by keeping your listings optimized, visible, and well-ranked — not by physically cleaning inventory.

What List Perfectly actually helps resellers do:

  • Keep listings optimized with strong titles, descriptions, keywords, and item specifics
  • Maintain visibility and ranking through strategic updates and relisting workflows
  • Manage inventory across marketplaces so traffic lands on active, accurate listings
  • Use unlimited tools that do not cost more as your business grows

As your sales volume increases, your tools don’t get locked behind add-ons or usage fees. You’re not penalized for growth. That matters when you’re driving traffic consistently and want it to convert into sales.

Helpful internal resources (do not remove):

Related eBay Workflows From the List Perfectly Blog

Final Takeaway for Resellers

The eBay Partner Network is not passive income and not a shortcut.
It’s a smart optimization layer.

If you already:

  • Share eBay links
  • Promote inventory
  • Answer buyer questions

EPN ensures that effort keeps working even after a single item sells.

 

 

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